external links and such

I am looking at EtsyRank.com for my NellieLaan.com shop on Etsy, or https://www.etsy.com/shop/nellielaan and it says I am not mentioned anywhere which affects my numbers and SEO ?? so much to consider when setting up shop! But I also did find Scottsmarketplace and will see about selling there as well, fingers crossed, NellieLaan on Scott's here.